On ‘Good Food’: Narrative Discourse Analysis of Gastronomic Influencers

Narrative Discourse Analysis of Gastronomic Influencers

Abstract

Abstract
This article analyzes the narrative discourse of gastronomic influencers, focusing on how they construct their idea of “good food” through digital content. Using critical discourse analysis applied to their most popular content on social platforms such as Instagram, TikTok, YouTube, and Facebook, it examines how this notion guides the way they mediatize food through narrative resources, construct their identities, and interact with their followers. The analysis highlights how these influencers utilize various narrative techniques to portray food, emphasizing a culturally constructed concept of desirability known as “good food”. The study contributes to understanding the cultural dimension within a predominantly commercial phenomenon.
Keywords: Gastronomic influencers, digital narrative, foodporn, digital food cultures, gastronomic discourse.