MARCHAS DEL ORGULLO EN MÉXICO: MEDIACIÓN PERIODÍSTICA DE DEMANDAS

Abstract

Pride marches in Mexico represent one of the most visible and symbolic protest events in the contemporary public sphere, articulating the demands, denunciations, and disputes over meaning within the LGBTTTIQ+ movement. The media acts as a powerful megaphone for the political meanings that these movements seek to project. Through a content analysis of the coverage of the Pride March by major national newspapers, this study examines the media's treatment of the demands. Drawing on the intersection of communication studies and social movement studies, the results identify that far from silencing the protest, the media expose the demands, but with a differentiated interpretation. This allows for the identification of three models of mediation of the demands: rationalization, aestheticization, and hybridization. The study provides an analytical framework for understanding the media's interpretation of the protest and its effects on the public representation of the movement.